The New York Times to Buy The Athletic for $550 Million in Cash

Lauren Hirsch, Kevin Draper and Katherine Rosman, writing for The New York Times, tell the story of their acquisition of The Athletic.

The New York Times Company has reached an agreement to buy The Athletic, the online sports news outlet with 1.2 million subscriptions, in an all-cash deal valued at $550 million, The Times said on Thursday.

The deal brings The Times, which has more than eight million total subscriptions, quickly closer to its goal of having 10 million subscriptions by 2025, while also offering its audience more in-depth coverage of the more than 200 professional teams in North America, Britain and Europe that are closely followed by The Athletic’s journalists.

The Athletic is terrific. Good writers, good design, and a model that supports both national and local coverage. There’s no clickbait shit, no intrusive ads, basically a clean, simple and informative site. They went through a spell where they had to let go of some writers. I hope they rehire them back. For example, Bernie Miklasz was fantastic at writing about the St. Louis Cardinals.

January 8, 2022

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